After launching the Fluid FS, the reviews confirmed that we'd nailed the message - this WAS the most capable bike on the market that didn't require to skip 4 rent payments to buy.
And then Pinkbike, and a number of other leading MTB magazines named it their Bike of the Year for 2022. It was the third bike of the Year in 4 years. Once again, this was cause for celebration.-
In 2020, I embarked on one of my most significant projects ever - establishing a Brand Voice in support of the refreshed identity of one o...
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When we launched the new Fluid FS, an aluminum full suspension Trail bike designed to perform at the highest level at a relatively afforda...
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After launching the Fluid FS, the reviews confirmed that we'd nailed the message - this WAS the most capable bike on the market that d...
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