Tuesday, September 18, 2012

Introducing: The Ridden Word

The Ridden Word is an idea created in an effort to reach out to the bicycle industry and highlight the importance of quality written communication. It's not just about how many channels you're delivering your message through, but how it's being presented.

Strategic, targeted, intelligent language trumps high volume noise every time - which is what I aim to bring to my clients.

Check my new creative venture at The Ridden Word Blog, Like me on Facebook and follow me on Twitter.

Wednesday, September 12, 2012

Creative and Technical Writing

I have written several features, editorials and technical review articles for bicycle publications and websites, including NSMB.com.

Man's Best Friend
Firemen's Wives
Transition Preston FR Review

A more complete list of my articles appearing on NSMB.com can be found here.

Wednesday, August 1, 2012

Dealer and Consumer Marketing

Created written content for various Specialized collateral projects:

Dealer-Facing Communication

Adept at tuning messaging and content for specific audiences:

Catalog Copy Writing for Norco Bicycles

With a focus on each bike's prospective rider, I created unique and interesting copy for Norco's bike catalogs while with the company.