Friday, December 8, 2023

Norco Brand Book

In 2020, I embarked on one of my most significant projects ever - establishing a Brand Voice in support of the refreshed identity of one of Canada's most iconic cycling brands - a brand that's been around 60 years, but lacked an identity that expressed its premium performance and innovation.

The resulting Norco Brand Book tells the story, celebrates the past, and looks boldly into the future.

Click on the three dots and select Full Screen to get a closer look.

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