The Every Rider, Every Trail campaign was about far mre than an animated video.
Providing safe, accessible opportunities to under-represented communities in cycling goes far beyond making a capbale, affordable bike. It's abous providing an opportunity for under-repesented folks an opportunity to see themselves in the space these sports happen in.
It's about finding new way to imagine the sport of mountain biking through the eyes and experiences of others,
Understanding that the Great Outdoors is, in fact, the opposite of great for folks from some communities is the only way we start to actually open the door and let more people in - on their terms.
Mountain Biking is better when we make room for Everyone.
The rave reviews started pouring in on the Range - which, to be honest, didn't surprize any of us. What WAS a pleasant treat, howeve...
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